Make a garment’s impact readable at the rack.
Make a garment’s impact readable at the rack.
Make a garment’s impact readable at the rack.
Make a garment’s impact readable at the rack.
Fybr. is a clothing tag and an app. Shoppers see a checked A–E grade next to the price, scan to see why, and keep the garment’s history when they repair, resell or recycle it.
Fybr. is a clothing tag and an app. Shoppers see a checked A–E grade next to the price, scan to see why, and keep the garment’s history when they repair, resell or recycle it.
Fybr. is a clothing tag and an app. Shoppers see a checked A–E grade next to the price, scan to see why, and keep the garment’s history when they repair, resell or recycle it.
Fybr. is a clothing tag and an app. Shoppers see a checked A–E grade next to the price, scan to see why, and keep the garment’s history when they repair, resell or recycle it.
Role
Role
Role
Role
Solo: research, service design, UI
Solo: research, service design, UI
Solo: research, service design, UI
Solo: research, service design, UI
Timeline
Timeline
Timeline
Timeline
Apr – May 2026
Apr – May 2026
Apr – May 2026
Apr – May 2026
Type
Type
Type
Type
Self-initiated concept
Self-initiated concept
Self-initiated concept
Self-initiated concept
Status
Status
Status
Status
Concept. Not tested with shoppers yet
Concept. Not tested with shoppers yet
Concept. Not tested with shoppers yet
Concept. Not tested with shoppers yet
Platform
Platform
Platform
Platform
Printed swing tag, plus a phone app
Printed swing tag, plus a phone app
Printed swing tag, plus a phone app
Printed swing tag, plus a phone app
01 The short version
01 The short version
01 The short version
01 The short version
Problem
Problem
Problem
Problem
Shoppers pick between near-identical tees in seconds, with only a price and a vague “eco” tag to go on.
Shoppers pick between near-identical tees in seconds, with only a price and a vague “eco” tag to go on.
Shoppers pick between near-identical tees in seconds, with only a price and a vague “eco” tag to go on.
Shoppers pick between near-identical tees in seconds, with only a price and a vague “eco” tag to go on.
What I found
What I found
What I found
What I found
EU rules will soon require this data. Nobody has designed how a shopper actually reads it, or who is to blame when it’s missing.
EU rules will soon require this data. Nobody has designed how a shopper actually reads it, or who is to blame when it’s missing.
EU rules will soon require this data. Nobody has designed how a shopper actually reads it, or who is to blame when it’s missing.
EU rules will soon require this data. Nobody has designed how a shopper actually reads it, or who is to blame when it’s missing.
What I made
What I made
What I made
What I made
A checked A–E grade on the price tag, a scan that explains it, and a record that stays with the garment after the till.
A checked A–E grade on the price tag, a scan that explains it, and a record that stays with the garment after the till.
A checked A–E grade on the price tag, a scan that explains it, and a record that stays with the garment after the till.
A checked A–E grade on the price tag, a scan that explains it, and a record that stays with the garment after the till.
Jump to the product ↓
Jump to the product ↓
Jump to the product ↓
Jump to the product ↓
02 How it came together
02 How it came together
02 How it came together
02 How it came together
Six steps, four decisions, all leading back to the tag.
Six steps, four decisions, all leading back to the tag.
Six steps, four decisions, all leading back to the tag.
Six steps, four decisions, all leading back to the tag.
The process at a glance before the detail: what I did, what each step left behind, and how a finding became a screen.
The process at a glance before the detail: what I did, what each step left behind, and how a finding became a screen.
The process at a glance before the detail: what I did, what each step left behind, and how a finding became a screen.
The process at a glance before the detail: what I did, what each step left behind, and how a finding became a screen.
Read each line left to right: what the research found, the decision it led to, what the critique changed, and the screen where you can see it.
Read each line left to right: what the research found, the decision it led to, what the critique changed, and the screen where you can see it.
Read each line left to right: what the research found, the decision it led to, what the critique changed, and the screen where you can see it.
Read each line left to right: what the research found, the decision it led to, what the critique changed, and the screen where you can see it.
03 The problem
03 The problem
03 The problem
03 The problem
Shoppers do care. They just can’t see the impact when they choose.
Shoppers do care. They just can’t see the impact when they choose.
Shoppers do care. They just can’t see the impact when they choose.
Shoppers do care. They just can’t see the impact when they choose.
Saturday, 4 pm, a fast-fashion store in Pune. Two black tees: ₹499 and ₹549. One will last. Nothing on either tag says which.
Saturday, 4 pm, a fast-fashion store in Pune. Two black tees: ₹499 and ₹549. One will last. Nothing on either tag says which.
Saturday, 4 pm, a fast-fashion store in Pune. Two black tees: ₹499 and ₹549. One will last. Nothing on either tag says which.
Saturday, 4 pm, a fast-fashion store in Pune. Two black tees: ₹499 and ₹549. One will last. Nothing on either tag says which.
Shoppers are told sustainability is their job, like switching to paper straws. But brands hold all the facts. The shopper gets the guilt without the information.
Shoppers are told sustainability is their job, like switching to paper straws. But brands hold all the facts. The shopper gets the guilt without the information.
Shoppers are told sustainability is their job, like switching to paper straws. But brands hold all the facts. The shopper gets the guilt without the information.
Shoppers are told sustainability is their job, like switching to paper straws. But brands hold all the facts. The shopper gets the guilt without the information.
An example built from what shoppers told me in interviews. The brands are made up.
An example built from what shoppers told me in interviews. The brands are made up.
An example built from what shoppers told me in interviews. The brands are made up.
An example built from what shoppers told me in interviews. The brands are made up.
2–8%
2–8%
2–8%
2–8%
of global greenhouse-gas emissions are linked to fashion
of global greenhouse-gas emissions are linked to fashion
of global greenhouse-gas emissions are linked to fashion
of global greenhouse-gas emissions are linked to fashion
UN Alliance for Sustainable Fashion
UN Alliance for Sustainable Fashion
UN Alliance for Sustainable Fashion
UN Alliance for Sustainable Fashion
92M
92M
92M
92M
tonnes of textile waste every year
tonnes of textile waste every year
tonnes of textile waste every year
tonnes of textile waste every year
Niinimäki et al., 2020
Niinimäki et al., 2020
Niinimäki et al., 2020
Niinimäki et al., 2020
79T
79T
79T
79T
litres of water used by the industry every year
litres of water used by the industry every year
litres of water used by the industry every year
litres of water used by the industry every year
Niinimäki et al., 2020
Niinimäki et al., 2020
Niinimäki et al., 2020
Niinimäki et al., 2020
<1%
<1%
<1%
<1%
of clothing material is recycled into new clothing
of clothing material is recycled into new clothing
of clothing material is recycled into new clothing
of clothing material is recycled into new clothing
Ellen MacArthur Foundation, 2017
Ellen MacArthur Foundation, 2017
Ellen MacArthur Foundation, 2017
Ellen MacArthur Foundation, 2017
Why now: the passport is becoming law
Why now: the passport is becoming law
Why now: the passport is becoming law
Why now: the passport is becoming law
Most work on these passports is about following the rules: collecting, storing and checking data. Almost none of it asks how a 22-year-old at a clothes rack will read it. That is the gap I worked on.
Most work on these passports is about following the rules: collecting, storing and checking data. Almost none of it asks how a 22-year-old at a clothes rack will read it. That is the gap I worked on.
Most work on these passports is about following the rules: collecting, storing and checking data. Almost none of it asks how a 22-year-old at a clothes rack will read it. That is the gap I worked on.
Most work on these passports is about following the rules: collecting, storing and checking data. Almost none of it asks how a 22-year-old at a clothes rack will read it. That is the gap I worked on.
Impact data already exists in the supply chain, and passports will soon make it mandatory. But shoppers can’t see, trust or act on it at the moment they choose, so sustainability stays one person’s burden instead of a shared one.
Impact data already exists in the supply chain, and passports will soon make it mandatory. But shoppers can’t see, trust or act on it at the moment they choose, so sustainability stays one person’s burden instead of a shared one.
Impact data already exists in the supply chain, and passports will soon make it mandatory. But shoppers can’t see, trust or act on it at the moment they choose, so sustainability stays one person’s burden instead of a shared one.
Impact data already exists in the supply chain, and passports will soon make it mandatory. But shoppers can’t see, trust or act on it at the moment they choose, so sustainability stays one person’s burden instead of a shared one.
Problem statement
Problem statement
Problem statement
Problem statement
04 Research
04 Research
04 Research
04 Research
I looked at what a passport holds, and at what shoppers actually read.
I looked at what a passport holds, and at what shoppers actually read.
I looked at what a passport holds, and at what shoppers actually read.
I looked at what a passport holds, and at what shoppers actually read.
Who holds the data
Who holds the data
Who holds the data
Who holds the data
All of it comes from someone other than the shopper, and none of it reaches the tag.
All of it comes from someone other than the shopper, and none of it reaches the tag.
All of it comes from someone other than the shopper, and none of it reaches the tag.
All of it comes from someone other than the shopper, and none of it reaches the tag.
The shopper knows the least but is asked to care the most. The design has to shift that back onto the brands.
The shopper knows the least but is asked to care the most. The design has to shift that back onto the brands.
The shopper knows the least but is asked to care the most. The design has to shift that back onto the brands.
The shopper knows the least but is asked to care the most. The design has to shift that back onto the brands.
What shoppers told me
What shoppers told me
What shoppers told me
What shoppers told me
“I usually just pick what looks good and fits my budget. I don’t really think about how it’s made.”
“I usually just pick what looks good and fits my budget. I don’t really think about how it’s made.”
“I usually just pick what looks good and fits my budget. I don’t really think about how it’s made.”
“I usually just pick what looks good and fits my budget. I don’t really think about how it’s made.”
Shopper interview
Shopper interview
Shopper interview
Shopper interview
“I’ve seen tags like eco-friendly, but I don’t know what that means, or if it’s actually true.”
“I’ve seen tags like eco-friendly, but I don’t know what that means, or if it’s actually true.”
“I’ve seen tags like eco-friendly, but I don’t know what that means, or if it’s actually true.”
“I’ve seen tags like eco-friendly, but I don’t know what that means, or if it’s actually true.”
Shopper interview
Shopper interview
Shopper interview
Shopper interview
“If the information was simple and right in front of me, I might consider it. I won’t go searching.”
“If the information was simple and right in front of me, I might consider it. I won’t go searching.”
“If the information was simple and right in front of me, I might consider it. I won’t go searching.”
“If the information was simple and right in front of me, I might consider it. I won’t go searching.”
Shopper interview
Shopper interview
Shopper interview
Shopper interview
Five findings, five design moves
Five findings, five design moves
Five findings, five design moves
Five findings, five design moves
Labels people already trust, and what Fybr. borrows from each
Labels people already trust, and what Fybr. borrows from each
Labels people already trust, and what Fybr. borrows from each
Labels people already trust, and what Fybr. borrows from each
05 People
05 People
05 People
05 People
Three shoppers, one rack, three different worries.
Three shoppers, one rack, three different worries.
Three shoppers, one rack, three different worries.
Three shoppers, one rack, three different worries.
These are shopping habits, not types of people: one person can be all three in a week. I designed for Riya first. If the tag works for someone with 90 seconds and no interest, it works for everyone.
These are shopping habits, not types of people: one person can be all three in a week. I designed for Riya first. If the tag works for someone with 90 seconds and no interest, it works for everyone.
These are shopping habits, not types of people: one person can be all three in a week. I designed for Riya first. If the tag works for someone with 90 seconds and no interest, it works for everyone.
These are shopping habits, not types of people: one person can be all three in a week. I designed for Riya first. If the tag works for someone with 90 seconds and no interest, it works for everyone.
My estimate from interviews and desk research. Today the experience drops at “Compare”, when the claim can’t be checked, and ends in the bin. With Fybr. it rises at the rack and carries on after the till.
My estimate from interviews and desk research. Today the experience drops at “Compare”, when the claim can’t be checked, and ends in the bin. With Fybr. it rises at the rack and carries on after the till.
My estimate from interviews and desk research. Today the experience drops at “Compare”, when the claim can’t be checked, and ends in the bin. With Fybr. it rises at the rack and carries on after the till.
My estimate from interviews and desk research. Today the experience drops at “Compare”, when the claim can’t be checked, and ends in the bin. With Fybr. it rises at the rack and carries on after the till.
Shoppers need one sign they can trust at the rack, with details they can check and a clear next step after buying. That way, brands share the responsibility.
Shoppers need one sign they can trust at the rack, with details they can check and a clear next step after buying. That way, brands share the responsibility.
Shoppers need one sign they can trust at the rack, with details they can check and a clear next step after buying. That way, brands share the responsibility.
Shoppers need one sign they can trust at the rack, with details they can check and a clear next step after buying. That way, brands share the responsibility.
The problem, rewritten
The problem, rewritten
The problem, rewritten
The problem, rewritten
My bet
My bet
My bet
My bet
If shoppers see a checked grade next to the price, they’ll compare impact the way they already compare price. And brands will share more, because missing data lowers their grade.
If shoppers see a checked grade next to the price, they’ll compare impact the way they already compare price. And brands will share more, because missing data lowers their grade.
If shoppers see a checked grade next to the price, they’ll compare impact the way they already compare price. And brands will share more, because missing data lowers their grade.
If shoppers see a checked grade next to the price, they’ll compare impact the way they already compare price. And brands will share more, because missing data lowers their grade.
06 How I worked
06 How I worked
06 How I worked
06 How I worked
From a dashboard nobody would open to a tag everyone already reads.
From a dashboard nobody would open to a tag everyone already reads.
From a dashboard nobody would open to a tag everyone already reads.
From a dashboard nobody would open to a tag everyone already reads.
The steps are mapped in “How it came together” near the top. This is the storyboard from my first concept: the whole service in six moments.
The steps are mapped in “How it came together” near the top. This is the storyboard from my first concept: the whole service in six moments.
The steps are mapped in “How it came together” near the top. This is the storyboard from my first concept: the whole service in six moments.
The steps are mapped in “How it came together” near the top. This is the storyboard from my first concept: the whole service in six moments.
The service in six moments, from my mid-semester storyboard: context in store, the grade at the rack, scan for the why, linking at the till, an honest receipt, passing it on.
The service in six moments, from my mid-semester storyboard: context in store, the grade at the rack, scan for the why, linking at the till, an honest receipt, passing it on.
The service in six moments, from my mid-semester storyboard: context in store, the grade at the rack, scan for the why, linking at the till, an honest receipt, passing it on.
The service in six moments, from my mid-semester storyboard: context in store, the grade at the rack, scan for the why, linking at the till, an honest receipt, passing it on.
07 Structure and flows
07 Structure and flows
07 Structure and flows
07 Structure and flows
Only the tag is required. Everything after it is a door you can choose to open.
Only the tag is required. Everything after it is a door you can choose to open.
Only the tag is required. Everything after it is a door you can choose to open.
Only the tag is required. Everything after it is a door you can choose to open.
How the app is organised, the two journeys that matter, what happens when things go wrong, and who does what behind the scenes.
How the app is organised, the two journeys that matter, what happens when things go wrong, and who does what behind the scenes.
How the app is organised, the two journeys that matter, what happens when things go wrong, and who does what behind the scenes.
How the app is organised, the two journeys that matter, what happens when things go wrong, and who does what behind the scenes.
Most shoppers stop at the tag, and that is fine: the grade already did its job. Every later step is optional, and “No thanks” at the till still gets an honest receipt.
Most shoppers stop at the tag, and that is fine: the grade already did its job. Every later step is optional, and “No thanks” at the till still gets an honest receipt.
Most shoppers stop at the tag, and that is fine: the grade already did its job. Every later step is optional, and “No thanks” at the till still gets an honest receipt.
Most shoppers stop at the tag, and that is fine: the grade already did its job. Every later step is optional, and “No thanks” at the till still gets an honest receipt.
When things go wrong
When things go wrong
When things go wrong
When things go wrong
08 Key decisions
08 Key decisions
08 Key decisions
08 Key decisions
Five choices, and what each one cost.
Five choices, and what each one cost.
Five choices, and what each one cost.
Five choices, and what each one cost.
Three rules: readable in a glance, easy to check, fair to the shopper. The tag is the product; everything after it is optional.
Three rules: readable in a glance, easy to check, fair to the shopper. The tag is the product; everything after it is optional.
Three rules: readable in a glance, easy to check, fair to the shopper. The tag is the product; everything after it is optional.
Three rules: readable in a glance, easy to check, fair to the shopper. The tag is the product; everything after it is optional.
The product
The product
The product
The product
One tee, from the rack to its second owner.
One tee, from the rack to its second owner.
One tee, from the rack to its second owner.
One tee, from the rack to its second owner.
Follow a ₹549 organic tee, grade B. Only the tag is required. Every step after it is optional.
Follow a ₹549 organic tee, grade B. Only the tag is required. Every step after it is optional.
Follow a ₹549 organic tee, grade B. Only the tag is required. Every step after it is optional.
Follow a ₹549 organic tee, grade B. Only the tag is required. Every step after it is optional.
A grade beside the price
A grade beside the price
A grade beside the price
A grade beside the price
The brand registers the tee and an independent checker confirms its claims. What reaches the rack is one letter, printed where shoppers already look.
The brand registers the tee and an independent checker confirms its claims. What reaches the rack is one letter, printed where shoppers already look.
The brand registers the tee and an independent checker confirms its claims. What reaches the rack is one letter, printed where shoppers already look.
The brand registers the tee and an independent checker confirms its claims. What reaches the rack is one letter, printed where shoppers already look.
Works with no phone, no app and no account.
Works with no phone, no app and no account.
Works with no phone, no app and no account.
Works with no phone, no app and no account.
Letter, colour and position together, never colour alone.
Letter, colour and position together, never colour alone.
Letter, colour and position together, never colour alone.
Letter, colour and position together, never colour alone.
Scan, result, then the grade explained. The scan frames the tag and says what to do: fit it in the frame, or tap it. The result sheet shows the grade, water and how much of the chain is traced. “What does B mean?” opens the A–E scale and the three things the grade is built from.
Scan, result, then the grade explained. The scan frames the tag and says what to do: fit it in the frame, or tap it. The result sheet shows the grade, water and how much of the chain is traced. “What does B mean?” opens the A–E scale and the three things the grade is built from.
Scan, result, then the grade explained. The scan frames the tag and says what to do: fit it in the frame, or tap it. The result sheet shows the grade, water and how much of the chain is traced. “What does B mean?” opens the A–E scale and the three things the grade is built from.
Scan, result, then the grade explained. The scan frames the tag and says what to do: fit it in the frame, or tap it. The result sheet shows the grade, water and how much of the chain is traced. “What does B mean?” opens the A–E scale and the three things the grade is built from.
Scan for the why
Scan for the why
Scan for the why
Scan for the why
The passport says why it is a B, who checked each claim, and how it compares with a typical tee.
The passport says why it is a B, who checked each claim, and how it compares with a typical tee.
The passport says why it is a B, who checked each claim, and how it compares with a typical tee.
The passport says why it is a B, who checked each claim, and how it compares with a typical tee.
Three reasons, each marked “checked by GOTS” or “stated by the brand”.
Three reasons, each marked “checked by GOTS” or “stated by the brand”.
Three reasons, each marked “checked by GOTS” or “stated by the brand”.
Three reasons, each marked “checked by GOTS” or “stated by the brand”.
Impact as “against a typical tee (estimate)”, never “you saved”.
Impact as “against a typical tee (estimate)”, never “you saved”.
Impact as “against a typical tee (estimate)”, never “you saved”.
Impact as “against a typical tee (estimate)”, never “you saved”.
Passport, then the journey in two parts. At a glance: stage 7 of 9, water and carbon against a typical tee, and how far it travelled. How it was made: each stage dated, placed and marked “verified” or “brand says”, with a route map at the end.
Passport, then the journey in two parts. At a glance: stage 7 of 9, water and carbon against a typical tee, and how far it travelled. How it was made: each stage dated, placed and marked “verified” or “brand says”, with a route map at the end.
Passport, then the journey in two parts. At a glance: stage 7 of 9, water and carbon against a typical tee, and how far it travelled. How it was made: each stage dated, placed and marked “verified” or “brand says”, with a route map at the end.
Passport, then the journey in two parts. At a glance: stage 7 of 9, water and carbon against a typical tee, and how far it travelled. How it was made: each stage dated, placed and marked “verified” or “brand says”, with a route map at the end.
Compare, then keep the one you buy
Compare, then keep the one you buy
Compare, then keep the one you buy
Compare, then keep the one you buy
Riya puts the ₹499 tee next to the ₹549 one. Loom & Co’s missing data is named, and it keeps their tee at a D. Whatever she buys joins her wardrobe, even if she bought it online.
Riya puts the ₹499 tee next to the ₹549 one. Loom & Co’s missing data is named, and it keeps their tee at a D. Whatever she buys joins her wardrobe, even if she bought it online.
Riya puts the ₹499 tee next to the ₹549 one. Loom & Co’s missing data is named, and it keeps their tee at a D. Whatever she buys joins her wardrobe, even if she bought it online.
Riya puts the ₹499 tee next to the ₹549 one. Loom & Co’s missing data is named, and it keeps their tee at a D. Whatever she buys joins her wardrobe, even if she bought it online.
“Not shared by Loom & Co” instead of a silent blank.
“Not shared by Loom & Co” instead of a silent blank.
“Not shared by Loom & Co” instead of a silent blank.
“Not shared by Loom & Co” instead of a silent blank.
₹50 more buys a B and roughly twice the life.
₹50 more buys a B and roughly twice the life.
₹50 more buys a B and roughly twice the life.
₹50 more buys a B and roughly twice the life.
Compare, add an online order, then home. Compare ends on one button: pick the B. A tee bought online joins the wardrobe from an order link, its care label or a forwarded e-mail. Home leads with scanning and shows your impact as an estimate.
Compare, add an online order, then home. Compare ends on one button: pick the B. A tee bought online joins the wardrobe from an order link, its care label or a forwarded e-mail. Home leads with scanning and shows your impact as an estimate.
Compare, add an online order, then home. Compare ends on one button: pick the B. A tee bought online joins the wardrobe from an order link, its care label or a forwarded e-mail. Home leads with scanning and shows your impact as an estimate.
Compare, add an online order, then home. Compare ends on one button: pick the B. A tee bought online joins the wardrobe from an order link, its care label or a forwarded e-mail. Home leads with scanning and shows your impact as an estimate.
Keep it going, then pass it on
Keep it going, then pass it on
Keep it going, then pass it on
Keep it going, then pass it on
The wardrobe keeps the garment’s story going: care from its passport, repairs you booked, and a way to pass it on.
The wardrobe keeps the garment’s story going: care from its passport, repairs you booked, and a way to pass it on.
The wardrobe keeps the garment’s story going: care from its passport, repairs you booked, and a way to pass it on.
The wardrobe keeps the garment’s story going: care from its passport, repairs you booked, and a way to pass it on.
Fybr. only shows what it can know: passport data, care labels and what you told it.
Fybr. only shows what it can know: passport data, care labels and what you told it.
Fybr. only shows what it can know: passport data, care labels and what you told it.
Fybr. only shows what it can know: passport data, care labels and what you told it.
The record belongs to the garment, so the next owner sees the same history.
The record belongs to the garment, so the next owner sees the same history.
The record belongs to the garment, so the next owner sees the same history.
The record belongs to the garment, so the next owner sees the same history.
The wardrobe two ways, then one piece. By category, every piece shows its grade. By brand, pieces sit in brand folders. The item page brings care from the passport and four next steps: tailor, resell, recycle, share. Resell passes the history on; your details stay behind.
The wardrobe two ways, then one piece. By category, every piece shows its grade. By brand, pieces sit in brand folders. The item page brings care from the passport and four next steps: tailor, resell, recycle, share. Resell passes the history on; your details stay behind.
The wardrobe two ways, then one piece. By category, every piece shows its grade. By brand, pieces sit in brand folders. The item page brings care from the passport and four next steps: tailor, resell, recycle, share. Resell passes the history on; your details stay behind.
The wardrobe two ways, then one piece. By category, every piece shows its grade. By brand, pieces sit in brand folders. The item page brings care from the passport and four next steps: tailor, resell, recycle, share. Resell passes the history on; your details stay behind.
Visual system
Visual system
Visual system
Visual system
It should look like a clothing label, not a green app.
It should look like a clothing label, not a green app.
It should look like a clothing label, not a green app.
It should look like a clothing label, not a green app.
Quiet greys and black ink. The grade is the only thing in colour, so it is the first thing you see.
Quiet greys and black ink. The grade is the only thing in colour, so it is the first thing you see.
Quiet greys and black ink. The grade is the only thing in colour, so it is the first thing you see.
Quiet greys and black ink. The grade is the only thing in colour, so it is the first thing you see.
A
A
A
A
Among the best 20% of its kind
Among the best 20% of its kind
Among the best 20% of its kind
Among the best 20% of its kind
B
B
B
B
Better than most
Better than most
Better than most
Better than most
C
C
C
C
About average, or capped for missing data
About average, or capped for missing data
About average, or capped for missing data
About average, or capped for missing data
D
D
D
D
Worse than most
Worse than most
Worse than most
Worse than most
E
E
E
E
Among the worst 20%
Among the worst 20%
Among the worst 20%
Among the worst 20%
App background
App background
App background
App background
#EFEEEB · Warm grey, like card stock
#EFEEEB · Warm grey, like card stock
#EFEEEB · Warm grey, like card stock
#EFEEEB · Warm grey, like card stock
Cards
Cards
Cards
Cards
#FAFAF8 · One step lighter
#FAFAF8 · One step lighter
#FAFAF8 · One step lighter
#FAFAF8 · One step lighter
Ink
Ink
Ink
Ink
#121212 · Text and the main button
#121212 · Text and the main button
#121212 · Text and the main button
#121212 · Text and the main button
Secondary text
Secondary text
Secondary text
Secondary text
#6B6965 · 4.7:1 on the background
#6B6965 · 4.7:1 on the background
#6B6965 · 4.7:1 on the background
#6B6965 · 4.7:1 on the background
Type: Instrument Sans for the app, with small labels in a regular sans instead of monospace. The letter grade always appears with its colour, so it works in black-and-white print and for colour-blind shoppers.
Type: Instrument Sans for the app, with small labels in a regular sans instead of monospace. The letter grade always appears with its colour, so it works in black-and-white print and for colour-blind shoppers.
Type: Instrument Sans for the app, with small labels in a regular sans instead of monospace. The letter grade always appears with its colour, so it works in black-and-white print and for colour-blind shoppers.
Type: Instrument Sans for the app, with small labels in a regular sans instead of monospace. The letter grade always appears with its colour, so it works in black-and-white print and for colour-blind shoppers.
What changed
What changed
What changed
What changed
My first version gave shoppers homework. The final one gives them an answer.
My first version gave shoppers homework. The final one gives them an answer.
My first version gave shoppers homework. The final one gives them an answer.
My first version gave shoppers homework. The final one gives them an answer.
Testing plan
Testing plan
Testing plan
Testing plan
Riskiest bet first: will anyone even notice the grade?
Riskiest bet first: will anyone even notice the grade?
Riskiest bet first: will anyone even notice the grade?
Riskiest bet first: will anyone even notice the grade?
Nothing here is tested yet. This is the order I would test in, and what would count as a pass.
Nothing here is tested yet. This is the order I would test in, and what would count as a pass.
Nothing here is tested yet. This is the order I would test in, and what would count as a pass.
Nothing here is tested yet. This is the order I would test in, and what would count as a pass.
Reflection
Reflection
Reflection
Reflection
Transparency is a design problem before it is a data problem.
Transparency is a design problem before it is a data problem.
Transparency is a design problem before it is a data problem.
Transparency is a design problem before it is a data problem.
What’s still missing
What’s still missing
What’s still missing
What’s still missing
This is my own concept with example data. The grades are a proposal, not a scientific impact study, and nothing has been tested with shoppers or shops yet. Next: run the rack test, check the grading with a textile impact expert.
This is my own concept with example data. The grades are a proposal, not a scientific impact study, and nothing has been tested with shoppers or shops yet. Next: run the rack test, check the grading with a textile impact expert.
This is my own concept with example data. The grades are a proposal, not a scientific impact study, and nothing has been tested with shoppers or shops yet. Next: run the rack test, check the grading with a textile impact expert.
This is my own concept with example data. The grades are a proposal, not a scientific impact study, and nothing has been tested with shoppers or shops yet. Next: run the rack test, check the grading with a textile impact expert.
Mehnaz Basheer
Mehnaz Basheer
Mehnaz Basheer
Mehnaz Basheer